The #1 Peer-to-Peer Texting Platform for Campaigns and Organizations

RumbleUp uses transparent, usage‑based pricing.

• Our five core pricing elements: price per SMS segment, price per MMS message, Enhanced Video Text surcharge, optional outsourcing surcharge, optional full‑service surcharge
• Your messaging strategist will help you optimize for list size, content type, and timing so you hit your goals without overspending
• Our standard plan and volume tiers are posted on our pricing page:  https://rumbleup.com/pricing

Peer‑to‑peer texting gives you fast, targeted reach with two‑way conversations that move votes and dollars, especially for campaigns in expensive media markets. Texting is a value-add for multiple reasons:

• Provides predictable costs that do not swing with TV CPMs or market saturation
• Complements mail, phones, email, and digital ads instead of replacing them, acting like the connective tissue that closes loops across channels

Want help mapping texting to your plan? Our strategists will help fit texting into your content calendar across persuasion, fundraising, and turnout to fit your budget and timeline.

There is no single percentage that fits every race. The right number follows from your target universe, the number of touches you need, and the unit cost of each message. Use this simple planning framework:

Step 1 — Define the program

• Target universe size
• Touches per voter (by phase): persuasion, fundraising, early‑vote chase, GOTV
• Message mix: SMS only vs. strategic MMS moments (e.g., ballot images, event flyers, etc)
  
  

Step 2 — Estimate basic unit costs

Start by considering SMS segment and MMS costs.

Then, as a baseline, aim to fund 3–6 quality text touches to your target universe to maximize the quality of your recipient’s experience with your outreach.

Step 3 — Do the math (quick formula)
Budget ≈ Universe × Touches × [ (1 − MMS%) × (Avg SMS segments per message) × (SMS cost per segment) + (MMS%) × (MMS cost per message) ]

• Many programs assume 2 segments per SMS on average for concise persuasion and GOTV scripts
• Use MMS for key moments only keep costs in check

What that looks like in common scenarios
Assumptions for illustration: 2 segments per SMS, 20% of messages as MMS, SMS segment $0.03, MMS $0.08.

Enhanced Video Texting, optional outsourcing, or optional full‑service management are available for additional fees.

Based on available data, texting tends to produce higher ROI per message than email.

• In nonprofit benchmarks, organizations raised $76 per 1,000 fundraising emails in 2023, dropping to $58 per 1,000 in 2024. [Source: NonProfit PRO]
• In the same 2023 cycle, nonprofits raised about $92 per 1,000 texts - higher per message than email - though mobile lists were much smaller. [Source: NonProfit PRO]
• In 2024, less than a third of nonprofits reported active peer‑to‑peer texting, and mobile‑sourced revenue accounted for ~0.9% of online revenue, underscoring the massive opportunity available by implementing a texting program. [Source: M+R Benchmarks 2025]

Here’s what we recommend to apply this to political fundraising:

• Use texting for urgency: end‑of‑month closes, rapid response, fundraising event reminders, and deadline prompts
• Keep email for depth and scale: storytelling, multi‑ask ladders, and receipts
• Coordinate with ads and social to lift conversion rates across channels

No! You can use your team, our team, or a hybrid.

• Self‑serve: your campaign staff and interns send with our portal’s wide array of tools, features, and compliance safeguards. See full list of features here: https://rumbleup.com/features
• Outsourcing: our trained, U.S. based senders handle day‑to‑day outreach while you retain strategy and approvals

• Full service: we run creative, segmentation, sending, and reporting while you focus on the rest of your program

10DLC registration is required for all texting in the U.S., and you must do it to deliver texts successfully.

• 10DLC is the sanctioned channel for messaging. Carriers use The Campaign Registry (TCR) to verify your brand and campaign use case before allowing traffic on U.S. long codes.
• U.S. carriers cut off unregistered traffic and may assess higher per‑message fees for non‑compliance, so registration is essential to protect your budget and your delivery rate.
• RumbleUp offers zero‑markup 10DLC registration and quick approvals so you can launch fast. Learn more here: https://rumbleup.com/simple-10dlc-registration-texting-compliance
  
  

No. Our award‑winning support and strategist access are included seven‑day‑a‑week support for technical questions and message strategy. We also have white‑glove onboarding and texting campaign registration assistance at no additional charge.